Target Audience

This is Lauren, she is eighteen years old and lives in London. She has just finished her A levels and is going to be attending university to study fashion photography in the Autumn. She enjoys fashion, and loves to read different fashion magazines so that she can see what type of clothes are popular.  However she also has her own individual fashion sense and like to wear leather jackets, flowery clothes ect. Lauren enjoys socialising with her friends, and they all enjoy going to clubs and parties, and wherever she goes she will always be carrying her Ipod, which she updates with new songs regularly. She can also play the piano at a Grade 5 level, however she takes “Rockschool” exams, as these are more modern and mean that she can play modern music, as this is what she enjoys.

Lauren enjoys listening to chart music, and regularly listens to artists such as ADELE, Jessie J, Rihanna, Pink, Kesha ect. She watched TV shows such as 90210 and Americas Next Top Model, and she regularly watched MTV. She enjoys listening to most types of music, but mainly listens to music that is in the charts.

The target audience for my magazine is going to be level D and E according to the NRS System, but will also stretch to some people in C2. Personally I think mainly students will buy this magazine and categories D and E are the ones that students fall into. In general, students do not have much money, so I will have to make sure that my magazine is not too expensive, or it will not be bought. If the magazine was a weekly magazine I think that £1.80 would be an acceptable price, compared to if the magazine was fortnightly then £2.80 would be an acceptable price to charge.